May 17, 2007Footnotes to the Tech coverage postJust a few more thoughts about the previous post on covering the Virginia Tech shootings: Ads: As the story developed on Monday, April 16 and the site started to get overwhelmed, I spoke with my boss, Director of Digital Media Dan Wheeler, and got his OK to take the ad spots off of the roanoke.com index page. As it turned out, that was a good thing. Those ads were making calls to our respective ad providers (Open Ad Stream, Tacoda, Tribal Fusion and Advertising.com), which increased demand on their servers and hindered their ability to serve ads efficiently. Once the demand on roanoke.com eased off, we quickly restored the ad spots to the index page. Special sections online: Early on, we started to post each PDF version of the special section that ran in the paper. Despite efforts to keep their file sizes manageable, each PDF was still pretty large. Users didn't seem to mind, however. To date, we've recorded more than 15,000 clicks to download them. A pdf of the April 17 front page alone has garnered more than 12,000 clicks to date. Going forward: Now that Virginia Tech's graduation has passed, coverage will shift to the ongoing investigation, follow ups on the victims and reporting new developments as they arise. Look for posts by Tech reporter Greg Esposito and others on the Campus Watch blog and follow the coverage on our Virginia Tech index page. |
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