I wrote a story for today’s paper after getting Virginia Tech’s bowl expense report. The final price tag for an eight-day trip to New Orleans for the Sugar Bowl came out to $3.18 million.
(The Virginian-Pilot page has a PDF of the report at the end of the article if you’re interested in looking at it.)
More specifically, the total cost was $3,184,938. Here’s a breakdown of where that money went:
- $951,770 in unsold tickets from its allotment (this cost was absorbed by the ACC, so essentially Tech is responsible for 1/12 of it)
- $924,792 in meals/lodging for a traveling party of 660 (180 team and staff for eight nights, 391 band and cheerleaders for seven nights, 90 faculty and staff for four nights)
- $552,913 in bonuses to the staff
- $325,977 in transportation
- $121,494 in equipment and supplies
- $113,747 in awards
- $83,400 in administrative costs
- $61,758 in insurance, other costs
- $40,000 in entertainment
- $9,078 in promotion
That’s a lot of money. And while the $1.725 million bowl allowance from the ACC makes it seem like Tech lost major money, that’s not the case.
As mentioned earlier, the cost of 7,623 unsold tickets is absorbed by the ACC, meaning it comes out of the bowl revenue the league splits among its 12 members. Subtract out that $951,770 from this expense report and Virginia Tech’s deficit is only $508,168.
But, that’s not counting the remaining bowl revenue that hasn’t been paid out. The ACC earned over $40 million in payouts from bowl games this year. About $10 million of that goes to the eight teams that played in bowl games as an allowance, leaving $30 million in the pot that is split evenly among the schools, whether or not they played in a bowl game.
That figure isn’t quite that high, since the conference covers a large chunk of unsold tickets from the bowl games, but it’s enough to guarantee that every school, including Virginia Tech, comes out in the black.