Honestly, the story has been in the queue for a while. I wanted to write it in May, not long after the ACC agreed to a grant of rights deal that secured the league’s future and made talk of an ACC channel even possible (also, the SEC had just announced it would launch its own network). But I wasn’t able to talk one-on-one with commissioner John Swofford until the ACC Kickoff, hence the delay.
So it’s nice to be able to finally write this story, for which I spoke to several media consultants who helped paint a clearer picture of the college sports media landscape. For their help, I am thankful.
Here’s how the story starts:
ACC commissioner John Swofford has a vision of what a TV channel devoted to the league would look like.
It would have a reasonable number of football and men’s basketball games, the lifeblood of any endeavor like this. Live and replay programming. Historical shows. Coaches shows. Awards shows. And, best of all, it would be constant.
“I think the beauty of it is it would be ACC all day, 24/7,” Swofford said in Greensboro, N.C., at the ACC Kickoff last week.
But that’s getting ahead of ourselves. Swofford, who rarely tips his hand before acting, and the league’s membership have to first decide if an ACC channel is the next logical step for the conference.
“The need is for us to really thoroughly evaluate it to see if that’s the best route for us to take in terms of the future, both from a potential revenue standpoint and from an exposure standpoint,” said Swofford, who emphasized such undertakings take years.
“Channels, right now, are sort of the sexy thing to pursue.”