Staff writer Melissa Powell brings us this account of the PROject proJECT dress rehearsal Sunday night behind the Taubman Museum of Art. The event happens for real 8 p.m. Oct. 5.
Artists get into lights, action Oct. 5 in downtown Roanoke
Take a busy Friday night in a pedestrian area of downtown Roanoke, add artists who like to mess around with light, and you get a fun, free, quirky interactive art show called PROject ProJECT.
By Melissa Powell
The Roanoke artist did a short run-through of her video performance about suburbia at a dress rehearsal Sunday night. She’ll do it for real at the second annual PROject proJECT on Oct. 5 in downtown Roanoke.
The one-night outside art event is an opportunity for local, national and international artists to display works that use or are inspired by light, said Tif Robinette, one of the PROject proJECT coordinators. Robinette said about 30 artists will participate this year, and the majority will use projectors to display large-scale versions of their work on a wall or part of a building on Norfolk Avenue Southwest.
But the event does not just include stationary artwork. Robinette said that PROject proJECT also emphasizes audience interaction, video, film, music and slide shows.
“We want to make the work accessible to the public, so I think there will be an emphasis on interactive stuff,” Robinette said. “There will be a glow-in-the-dark croquet game going on, as well as more serious performances.”
Simone Paterson, a new media professor at Virginia Tech who will be participating in the event, said she is most looking forward to the community interaction.
“There are no preconceived notions about art when it’s on the street,” Paterson said. “People drop their inhibitions, they are more relaxed. Last year people were dancing. It fosters a sense of community.