According to this Digital Book World article, Barnes & Noble is trying to promote e-book gift giving.
For a limited time, from now until December 24, Barnes & Noble is offering a buy one get one to gift free deal. The catch is that the purchase does have to be made in-store and from a select list of 20 titles. However the titles include bestsellers like “The Hunger Games,” “The Hobbit,” and the movie tie-in edition of “Team of Rivals: The Political Genius of Abraham Lincoln.” Here is the complete list.
What do you think of this offer? Is this a good deal? Which books would you buy and which would you gift?
See below for the steps to redeem this offer. (Excerpted from Barnes & Noble’s website)
- From this list, choose which NOOK Book you want to purchase and which NOOK Book you want to Instant Gift. Then visit any Barnes & Noble retail store and let a cashier know.
- At checkout, the cashier will ask you to provide two (2) email addresses, one for your NOOK Book and another for your gift recipient’s. The gift recipient will receive his/her email immediately, or you can request a gift receipt to give by hand at a later time.
- The gift recipient’s email or the gift receipt will feature an access code that can be redeemed for the free book at BN.COM/redeem.
*Note: The Gift recipient will need to be able to read a NOOK Book on a NOOK device or a NOOK Reading App via iPad/iPhone, Android, or Windows 8.