I’ve got a Nook so I only buy ebooks from Barnes & Noble. I’m sure the same would apply to those of you with a Kindle, you only buy ebooks from Amazon.

You could have a second reader application or device to purchase books elsewhere, but then not only do you have to switch devices to read, but your libraries aren’t synced.

Currently, the two major ebook players are Amazon and Barnes & Noble, with Amazon clearly the leader. However, according to this Digital Book World article  there is a new player who hopes to make a dent in this market.

ReaderLink Digital, a book distributor, and txtr GmbH, an ebook retailer, have partnered to offer a cloud based eReading solution that would let a consumer purchase ebooks from an individual retailer such as Walmart or CVS or even a small local bookshop and keep the ebooks in a cohesive library. According to the article customers “will have the freedom to shop for ebooks from a variety of retailers, not just one or two large players, providing them with the best possible price and selection without committing them to one retailer for all of their future purchases.”

Retailers will also be able to sell affordable eReading devices, but this solution isn’t limited to the device. The article says, “The solution is also device agnostic, allowing consumers to shop and read from most smartphones, tablets, or computers without being locked into any particular eReading device.”

Do you see this solution picking up speed and becoming a contender in ebook sales? Can you imagine yourself purchasing ebooks from Kroger?

Obviously the shared library is an asset. What else do you think is good about this solution?