Botetourt County RMMS Group: Abby Eggleston, Grace Spangler, Kyle Perdue, Jonothan Ballard, Ali Crawford. Photo courtesy of Sheila Lythgoe
On April 27, 2013, as part of Global Youth Service Day through Family Services of the Roanoke Valley, the Roanoke Area Youth Substance Abuse Coalition (RAYSAC) and its youth leadership arm- the REAL Team- conducted a “Sticker Shock” at 12 area convenience stores throughout the Valley.
Sticker Shock is a community-based strategy through the VA ABC that seeks to educate those persons 21 years of age or older who might purchase alcohol and illegally provide it to minors.
Stickers displaying a warning message about the penalties for furnishing alcohol to minors were placed on multi-packs of beer, wine coolers, and other alcohol products that might appeal to underage drinkers.
Photo courtesy of Sheila Lythgoe
It is against state law to allow (aid or abet) underage persons to possess or consume alcohol. This is a Class 1 misdemeanor and is punishable by up to one year in jail and/or a $2,500 fine. Purchasing for and/or giving alcohol to a minor is also against the law, and penalties can include losing a driver’s license for up to a year.
RAYSAC volunteers consisted of 5 teams of adults and youth that visited each store and placed the stickers on the alcohol and also provided an educational resource packet for the store on how to help reduce underage drinking. Participation in Sticker Shock is another great way for youth and adult leaders to partner to mobilize our community in promoting a safe and drug free Roanoke Valley.
A special thank you to the following stores that participated in Sticker Shock:
Botetourt County: Stop In, Buchanan; Stop In, Daleville; Stop In, Cloverdale; Barry’s Exxon, Buchanan; Brugh’s Mill Country Store, Fincastle; Dodge’s Store, Daleville
Roanoke: Stop In, Melrose Avenue; Stop In, Memorial Avenue; Stop In, Edgewood Street
Salem: Stop In, 4th Street; Quik Way Food Mart, Thompson Memorial Drive; Marathon, W. Main St
– Submitted by Sheila Lythgoe