Note from Dan: While I’m on vacation I’m treating you to previously published columns. This one ran July 24, 2011. The fast food biz remains alive and well — only its patrons are suffering.
Years ago I heard a story about how the town of Big Lick was rechristened Roanoke.
Essentially, the town fathers raised a lot of money and bribed some railroad barons to locate new shops here. (Today we call this economic development incentive.)
Then the movers and shakers realized “Big Lick” was too rube-sounding for what would soon be a booming city.
They decided on “Roanoke,” a Native American word for shells used as a means of exchange. In other words, they slickly renamed the town “Money.” If that story is true, you’ve got to admit the new name was quite fitting.
The problem is, “Roanoke” doesn’t seem like a good fit anymore. Have you had a raise lately?
We should change the name to reflect what the Roanoke Valley obviously values. In terms of business, that seems to be fast food.
READ THE REST OF THE COLUMN HERE.