Your daily Letter to the Columnist — August 3, 2012
Gov. Bob still thinks he has a chance to be VP?
When Governor McDonnell was hitting the sauce a little too much and holding meetings around the state to privatize the sales of liquor to big box stores and others with a resulting benefit to collision car shops and auto insurance companies; the real reason became apparent.
Those who would benefit from the privatization are the ones who make big political contributions to McDonnell’s quixotic campaign to become a candidate for VP.
Virginia vacillates schizophreniacally in the self loathing of selling alcohol and the pleasure that the tax revenue brings in.
Markell’s problem is not that he doesn’t sell enough food; it’s that he can’t afford to make a significantly big political contribution.
In the biography of Jack Daniels, it was pointed out that alcohol in frontier times was regarded as medicinal for the hard working pioneers who at that time did not have the benefit of Big Pharma that supply today’s addictive plethora of drugs to a culture addicted to reducing the impact of pain rather than one that works to reduce or eliminate the cause of pain.
So Markell needs a new business model and brand. He should promote his Healing line of foods and supplements including alcohol. And he should build his new BRAND as a neighborhood bar that is both psychologically therapeutic and nutritionally enhancing.
He could also consider a delivery service of food and alcohol to the residents of Downtown Roanoke, an area that is devoid of a liquor store. The residents of downtown must be spending a fortune on gasoline just driving to the ABC Stores.
And then he should go viral on YouTube and utilize crowd sourcing for a level of funding to expand his operations. He should consider introducing this on the CityWorks (X)po coming up in October.
Could franchising be in his future?
Basil Akers
ROANOKE COUNTY




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