Occasionally I hear from readers who are frustrated by the grocery store.
Some get royally peeved because the mayonnaise makers — following their brethren in coffee, ice cream and canned tuna — have reduced the volume of their product on the sly.
The shelf price stays the same, but the mayo is now down to 30 ounces from 32. That’s a hidden, 6.7 percent price increase.
Another complaint comes from those who see red because the store shelves have been switched around yet again and they can’t find what they want.
I call this practice the “Supermarket Switcheroo.”
The soft drinks get moved to the shampoo, soap and deodorant aisle. The toiletries are put where the condiments used to be. God knows where the mustard and ketchup wind up.
This happens all the time at a supermarket where I shop. Plus, they keep moving the $4 wine, as if I’ll give up frustration and buy a $16 bottle instead. Ha.
Believe it or not, there’s a business reason behind the Supermarket Switcheroo. But first a bit about my family’s grocery-industry bona fides.
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