Buying groceries and voting are two of life’s universals, more or less. They were also the focus of a lot of reader reaction in the past month.
The first concerned my Nov. 4 column on the irritating practice by supermarkets of moving products around their stores to confuse customers and earn more money.
Although the technical term is a “reset,” I dubbed it the “supermarket switcheroo.” Many others find it infuriating.
Ted Towles of Fincastle got fed up with that practice. So just about a year ago he struck back in an email to Kroger.
Before changing stores, “I wanted Kroger to know what they were losing and why. I actually went back through my checkbook register for the previous two years and calculated that losing me would cost Kroger about $300 a month (for one adult human and two cats),” he wrote in an email.
“I could not be happier. The Food Lion is maybe 25 percent of the size of the Kroger store, and I have had to give up a lot in product variety and size choices. But the store has that old Mick-or-Mack feel.”
Kathy Shaw of Hardy adds, “If I have to stop for an item I do not want to have to search the whole store for it. There have been times where I have walked out without buying anything because I got so fed up with trying to find the few things I wanted.
“Did you know that, in Walmart, coffee filters are not with the coffee? They are with the coffee makers. Like I’m going to buy a new coffee maker every time I need filters. Go figure.”
READ THE REST OF THE COLUMN HERE.