The answer to that one is Jack Daniels. As in Old No. 7. As in Tennessee whiskey.

Virginians spent over $21 million on Jack Black last year, making it the favorite distilled spirit in the Commonwealth in terms of dollars in sales. You can see the top 50 for 2007 in a new bubble graph I just posted. (I know this is only two, but I'm already in danger of becoming obsessed with these bubble graphs.)

Turns out we have some pretty refined taste in spirits. Grey Goose vodka. Crown Royal. Jim Beam.

But not everything we bought in quantity goes down as smooth. Well up on the list is Aristocrat brand vodka, which, well, doesn't exactly live up to the image suggested by its name. We bought more bottles of Aristocrat than any other liquor. As a former bartender, my guess is that's because it's the house vodka in all manner of bars from Richlands to Reston.

The one that surprised me is Jagermeister at number 6 on the list. This is a dirty-motor-oil dark liqueur that tastes like black licorice soup and brings on a kind of intoxication that feels more like a narcotic than a drink. (Or so I've been told.) Popular with the regular bar set, which is to say younger folks. Generally swilled as a shooter, and lately mixed with Red Bull energy drink. The kind of thing everybody buys you on your 21st birthday, as if you weren't already on your way to embarrassing behavior without the help.

Most of these top shelf liquors, you buy because they are smoother and more drinkable. Jagermeister, that stuff ain't about the taste. It's about the punch.

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• Posted by Matt Chittum in
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