The Virginia Alcohol Beverage Control Board’s annual report came out recently, and the latest data on the top selling liquors was featured in The Roanoke Times today in a story by your favorite data delivery editor.
Here’s the top of the story:
Apparently so. Virginia ABC stores sold about 9.2 million gallons of liquor in fiscal year 2008.
That’s more than a gallon and a half for every person of legal drinking age in the state. That’s 795,412,236 shots. That’s enough to fill 14 Olympic-size swimming pools and still have enough left over to keep a football team schnockered for a good chunk of the off-season.
Statewide, vodka is the big seller, with 28 percent of all liquor sales by volume. But around the southwestern part of the state, it’s dark spirits, not clear ones, that rule.
“You’re going to skew a lot more brown goods than in an urban area,” said John Knutson, director of marketing for Jim Beam bourbon maker Beam Global Spirits & Wine.
Liquor sales representative Michelle Brooks sells Jack Daniel’s whiskey products to every one of 130 clients she has in the Roanoke region. Her colleagues elsewhere in the state say “it’s like water in these parts. Everybody’s got it.” (more)