In case you haven’t seen today’s front page of The Roanoke Times, Ukrop’s in Roanoke is urging customers to shop more at their store, citing low sales. Nobody at the company has used the “c” word, but president Bobby Ukrop told our retail reporter, Jenny Boone: “For us to continue, we need to substantially increase our business.”
You guys, the food shoppers of the world, know better than any analyst why folks aren’t flooding to Roanoke’s Ukrop’s store. Is it their prices? Their location? The fact that your old grocery store routine is just too ingrained in you?
For me, it’s probably a combination of everything I just mentioned. I live in Northwest, so I’d have to be on that side of town to shop at Ukrop’s. I also have been going to my neighborhood Kroger store for years, so I know where everything is located and how much it’s supposed to cost. To top it off, I usually do all of my grocery shopping on Sunday morning, and since Ukrop’s is closed on Sundays, that rules them out.
What are your thoughts? Why, after all the hoopla over the store’s opening, do you think sales have dwindled?