Today is Dairy Day on the old Fridge Magnet blog. I’ve got two udderly exciting food developments to pass along.
First, the Got Milk? campaign is coming to Roanoke next week, and they’ll be hosting a fun day on the Roanoke City Market on Tuesday, June 30 between 11 a.m. and 2 p.m. That day, you’ll be able to pose for your own milk moustache photo, watch behind-the-scenes footage from celebrity milk moustache ads, gather wellness information about milk, enter a contest to win a year’s supply of milk and enjoy free smoothies. The Got Milk? folks will also be sampling milk from local dairies.
Next up, what’s better than milk? Ice cream! And here’s a little ice cream trivia for you guys: Did you know that Rocky Road ice cream was first introduced in 1929 during the Great Depression? Yep, Bill Dreyer and Joseph Edy of Dreyer’s/Edy’s Grand Ice Cream invented the beloved flavor to cheer people up during the depression. According to the Edy’s company, ice cream was typically only made in chocolate, vanilla and strawberry back then. But Dreyer decided to add walnuts (they later switched to almonds) and used his wife’s sewing scissors to snip marshmallows into bite-size pieces for the ice cream.
Eighty years later, the same ice cream company has introduced a temporary new flavor designed to brighten the mood during this latest recession. It’s called Red, White and No More Blues, and it consists of vanilla ice cream with swirls of real strawberry and blueberry throughout. Sounds incredibly delicious to me, but then I’ve always preferred fruity ice cream flavors to chocolatey ones.
Red, White and No More Blues will be available in 1.5 quart cartons in your grocer’s freezer for $5.99. Hurry up and buy a carton before summer ends and … well, I guess we are allowed to get the blues again.