The folks at Mountain Dew sent me their three new “test” flavors, which are on store shelves now. They want customers to try each flavor, then go to their Web site and vote for their favorite. The winning flavor will become a permanent part of the Mountain Dew family. The others … well, I guess they’ll be put up for adoption or something.
I don’t drink a lot of soda myself. My special treat is a Coca-Cola every Saturday, and I suspect the affinity for that beverage goes back to my grandparents’ country store, where I was allowed to have one glass-bottled Coca-Cola every time I visited. My experiences with Mountain Dew are limited mostly to my days as an English major at Roanoke College, where I would pound a couple in order to stay up all night and cram for exams in Senior Seminar or Shakespeare or English Lit.
But I digress. I know lots of people love their Mountain Dew and think it’s the nectar of the gods or something. So I set up a little taste test of all three new flavors here in the features department of The Roanoke Times. I poured Dixie cups of each flavor for my colleagues Kathy, Tad and Mike, as well as for myself. We tasted them and these were the initial reactions:
1. Mountain Dew Distortion (described by Mountain Dew as “a deep green appearance and a lime flavor to compliment the original Mountain Dew base”) They’ve got the appearance down pat. I don’t think a frog in a nuclear waste dump could look much greener. Comments: “Tastes like that party punch with lime sherbet floating in it,” “reminds me of 7-UP, but stronger and sweeter,” “smells like lime Jell-O,” “not very highly carbonated.”
2. Mountain Dew Typhoon (company says it has “a red cloud appearance and punch of tropical taste consisting of strawberry and pineapple flavoring”) Looks like their other product, Code Red. Comments: “Smells like strawberries,” “smells fruity,” “tasted like fruit punch but way too sweet,” “it reminds me of cough syrup,” “that’s it- it’s like carbonated Robitussin.”
3. Mountain Dew White Out (described by the company as “a white flash of coloring and a smooth citrus taste that is comprised of citrus and lemongrass flavoring”). Comments: “This has very little odor,” “Wait, maybe it does smell a little bit like Alka-Seltzer,” “Hey, it tastes like Alka-Seltzer!” “It’s like sweetened Alka-Seltzer!” “But it’s less carbonated than Alka-Seltzer,” “It has double the flavor of Alka-Seltzer,” “I wonder if you could drop your Alka-Seltzer in this,” “If you did that and closed the top, I’ll bet it would explode!”
So clearly we began to digress during the tasting, too. Perhaps the destructive nature of our thoughts has something to do with the fact that all three of these test flavors are named after natural disasters.
In the end, we all voted for Mountain Dew Distortion, saying it tasted the best out of all three. I have learned, however, that few people agree with us. In Virginia, Typhoon is leading the vote, and in the nation, White Out is leading the vote with Typhoon running a close second. Distortion has won a measly 19 percent of the vote. Boo.
If you are interested in trying these flavors, they are supposed to be on store shelves now. If you want to vote for your favorite in the Mountain DEWmocracy campaign (their phrase, not mine) , click here. Oh, and technically, I know it would be a high fructose corn syrup high in the name of DEWmocracy, but I didn’t have room for such a long title.
Have you tried these? What do you think?