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More from Field to Fork

Robert Sandel (far right) and Chris Morrill with their families at Field to Fork. Photos by Stephanie Klein-Davis/Roanoke Times.

Monday’s local food networking event on Henry Street in Roanoke was like a Who’s Who of the slow food movement in Southwest Virginia. As someone who has been covering the movement for several years and is very interested in watching the progression, it pained me to have only 25 inches (about 700 words) worth of space to write for today’s paper. Unfortunately, I had to leave some of the best quotes and most interesting details out of my story.

But that’s why blogs were invented, isn’t it? In any case, I’d like to share some extra info with those of you who care. If you just want to read about the food served at the dinner, I certainly don’t blame you — skip to the end.

The list of groups involved in organizing this event will show you the perceived importance of growing connections in the local food world:

* VT Earthworks (a Virginia Tech group working to develop economic opportunities in agriculture and natural resources)
* The Culinary Institute at Virginia Western (the staff and students volunteered their time, coming in very early in the morning on Monday and working until late at night to prepare a delicious meal of local ingredients)
* Ferrum College, one of the leading purchasers of local food among colleges and universities in Virginia
* Jamisons’ Orchard of Roanoke County
* Roanoke City
* Roanoke County
* City of Salem
* Town of Vinton
* Roanoke Natural Foods Co-op
* Roanoke Regional Partnership
* Runner-bean.com (that local food website I wrote about a couple weeks ago)
* Virginia Cooperative Extension
* Virginia Department of Agriculture and Consumer Services
* Virginia FAIRS
* Virginia Tech
* Virginia Tech Roanoke Center

Roanoke Economic Development Specialist Lisa Soltis raised $12,000 to pay local farmers for the food served at the dinner. But some producers also wanted to donate food for the event.

Field to Fork started with a resource fair for beginning farmers. At 3:15 p.m., the panel discussion began in the Dumas Center for Artistic & Cultural Development across the street from the culinary school. On the panel were Mike Burton, director of SustainFloyd; Jeff Farmer, executive chef of Lucky; Christopher Carpenter, a buyer for W&L; David Tenzer, a Roanoke lawyer and local food advocate; Leanne DuBois of VDACS; Michael Martin, head of dining services at Ferrum College; Billie Raper, executive chef at Hotel Roanoke; Craig Rogers of Border Springs Farm in Patrick Springs; Sean Jordan of the Roanoke Natural foods Co-op; and Tenley Weaver of Good Food- Good People.

Some great quotes from the discussion:

* Burton: ” I think there is a burgeoning market for the real small scale farm growing a kind of high quality, aesthetically pleasing crop the public needs. [But] how can we help our mid-sized family farms that are not mega-farms?” He said that’s where we begin to save land from development.
* Carpenter: “It is important when we have our money in our hands. The global economy will not work unless we have a local economy … and what we are talking about is keeping dollars in our ‘hood.”
* DuBois:  Said during Farm-to-School week last year, Virginia schools put some 35 local products on the menu. The general assembly last year formally recognized the second week in November as Farm-to-School Week.
* Farmer: “There needs to be some kind of incentive for restaurants to buy locally, because right now there really isn’t.”
* Jordan: “A lot of money is left on the table” for growers who could produce crops in the winter months, maybe using hoop houses or hydroponics. Also said he keeps hearing that producers need places to aggregate their products.
* Michael Martin: “I don’t see anything wrong with using a large distributor if it can work. It reduces road miles.” Some smaller producers have been reticent about making partnerships with corporate distributors.
* Raper: On consumers’ expectation for perfect-looking vegetables: “There has to be an education to our customers. Blemishes don’t necessarily make a product bad.”
* Rogers: Said auto mechanics are not expected to sell cars and home builders are not expected to sell houses, so why is it that farmers are expected to wear all these hats – grower, marketer, seller, distributor, etc.? They need help.
* Tenzer: Local governments need to “fix the processing problem. Processing is a real issue. Some farmers have to take their product hundreds of miles away … the processors are fewer and farther between these days.” (I’ve written a little bit about that here).
* Weaver (who owns a farm but also a small distributorship that works with other farmers): “I am the dread middle man or the acclaimed aggregator. I’m not sure what we are called this week.”
“We have a couple hundred years of ruination of the local food system to overcome.” She defines success by “every bite we steal back from an industrial manufacturer and every acre in production.”

Later, there was a networking event where buyers could roam around to producers’ booths and talk about their product. There are so many different products made in Southwest Virginia, and these booths well demonstrated that variety. Did you know you can buy whole chestnuts or chestnut puree from Pettijohns’ Orchard in Raphine? Fresh pork and eggs from Bramble Hollow Farm in Montvale? Organic gardening and farming supplies from Seven Springs Farm in Check? That’s just the beginning. For contacts to a bunch of local farms, check out www.roanokevalleylocavore.net.

Field to Fork ended with that superb dinner I mentioned earlier, which was set up under a big tent on Henry Street. Guests included Virginia Western Community College president Robert Sandel and Roanoke City Manager Chris Morrill, who said “I think the whole local food movement is a national movement and I think Roanoke is ahead of the game in a lot of ways.”

Big Pine Trout Farm fish

And now for the best part: the dinner menu.

Harvest Salad featuring products from Beahm Farm, Good Food-Good People and Mountain View Farm.
Roasted Pork with Apples and Cranberry ReductionMountain Run Farm, Sandy River Pork.
Herb Roasted TroutBig Pine Trout Farm
Roasted VegetablesRoanoke Fruit & Produce
Butternut Squash CasseroleJeter Farm
Mixed Greens – Greens to Go
Assorted dinner rollsBread Craft
Pumpkin Torte – Bread Craft
Chocolate Almond CandiesAlexander’s

Join the conversation [ADD A COMMENT]

8 COMMENTS

  1. Kristen | November 2, 2010 at 1:06 pm

    The incentive to get restaurants to buy locally is for customers to vote with their wallets and make it clear to the restaurants that we value and desire local food, and will pay a little more to make that happen.

    I’d love to get some of that chestnut puree. Does that farm in Raphine have a local outlet to buy it?

  2. Lindsey Nair | November 2, 2010 at 4:46 pm

    Kristin, Mr. Pettijohn told me they sell at nearby farmers’ markets, but that probably doesn’t mean anywhere close to Roanoke. I’m sure they would be happy to talk to you about how to get some puree. Their number is (540) 377-2323 and email is kpettijohn@ntelos.net.

  3. Lindsey Nair | November 2, 2010 at 4:47 pm

    By the way, thank you for reading that far down :-)

  4. Debbie | November 2, 2010 at 5:11 pm

    I read the article this morning, and was glad to see that some reps from Kroger were there. It would be great if they started stocking more or any local foods!

  5. Heather | November 2, 2010 at 8:36 pm

    Great article today, Lindsey! Nice blog post, too. I agree with Chris Morrill – Roanoke really is ahead of the curve on this! Let’s keep it going and make it really work for us!

  6. Amy | November 3, 2010 at 7:08 am

    Lindsey, I’m so envious of your amazing experience at this networking event. When you get a chance, please check out Fishburn Elementary School and the efforts the principal, teachers, students, and PTA have made to bring environmental awareness and slow food to the forefront in the city. The garden the students tended last year had a great harvest, and many items were sold by the students at the end of the summer.

    In addition, classes were visited on a regular basis by a nutritionist with ties to VA Tech. The kids tried new, fresh fruits and vegetables with an emphasis on eating locally rather than going for the processed food chain.

    Thanks for this great piece!

  7. Mike | November 3, 2010 at 12:09 pm

    Awesome article & blog post.
    Lindsey, you’re helping to keep Roanoke ‘ahead’ of the curve. Thanks for writing about this event. Really wanted to attend but had to work…

  8. Jennifer Najjum | November 4, 2010 at 8:51 pm

    Thanks for getting the news out on this wonderful event. We at Roanoke Fruit & Produce Co. continue as always to buy from local farmers first. Jeter Farm has always been one of largest squash suppliers.I hope that we,as distributors can have more local farmers bring in local products to share with the area restaurants. Roanoke City school has always been a great supporter of the local apple farmers.Lets keep it going.

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About this blog

On the Fridge Magnet blog, food writer Lindsey Nair writes about home cooking, local restaurants, entertaining and more. Here, you will also find links to restaurant reviews and our weekly food column, Front Burner. Please also check out our database of Southwest Virginia restaurants resturant user reviews and our recipe database.

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