The good folks at Weber-Stephen Products, LLC have sent me the 22nd Annual “Weber Grillwatch Survey,” which seeks to determine what kind of grilling behavior will be on tap this season.
As part of the survey, they hid in bushes with binoculars and observed American grill masters in their natural habitats. OK, I made that part up. According to their release, they used “a third-party research firm using pristine methodology.” I think my plan sounds more fun.
Here are the trends revealed for 2011:
* More Americans will cook outdoors than in previous years, which continues an upward trend.
* Not as many people own multiple grills as before. Thirty percent own two or more grills or smokers, which is down 5 percent from last year. Only 5 percent of Americans own three or more grills. This all makes sense, given the economy.
* Ownership of grills with side burners and rotisseries is down; ownership of grills with a sear zone or a sear area has gone up.
* Grilling and smoking accessories also continue to rise in popularity.
* More than half of American grill owners want to learn how to grill breakfast.
Does any of this interest or surprise you? I am most interested in the last fact. It seems like it would be fun to cook breakfast on the grill. Does anybody have any recipes or ideas for breakfast on the barbie?