Howard and I were sitting around watching TV the other night when a fast food commercial came on. I can’t remember exactly which restaurant it was, but they were advertising their new premium battered fish sandwich. I turned to Howard and said, “Do you know why so many restaurants advertise their fish sandwiches this time of year?” He pondered a bit. Then he said, “I don’t know, are fish prices down or something?”
Well, it wasn’t a bad guess. But it wasn’t the answer. Can you guess?
The reason, at least according to one interesting email I received recently, is Lent. During the Lenten season (Feb. 22 through April 7 in 2012), when Catholics do not eat the meat of mammals and birds on Fridays, the sales of fish, pizza and other meatless items reportedly skyrocket.
The email from 919 Marketing in North Carolina was sent on behalf of one of their clients, Blimpie, which is pushing tuna subs and melts for the Lenten season. But 919 Marketing had some interesting information about other restaurants:
- Jack in the Box – traditionally promotes new fish sandwich
- Popeye’s Louisiana Kitchen- typically offers deals on shrimp menu items
- Wendy’s usually brings out a Lent- season- only Premium Fish Fillet
- Kentucky Fried Chicken brings out it’s Fish Snacker
- Arby’s typically offers a fish sandwich
- Taco Bell typically offers a marinated shrimp taco
- Five Guys pushes it’s grilled cheese sandwich
- McDonalds pushes the famous Filet-O-Fish sandwich
Also, according to this group, pizza sales can increase by as much as 50 percent and seafood restaurants such as Long John Silver’s see a spike in sales. It makes sense, but it’s still rather interesting to me.
I remember my dad telling me that when he was a school student, the cafeteria always served fish on Fridays, no matter what time of year it was, and that it stemmed from the Catholic tradition. What do schools do now?
Do you give up meat on Fridays for Lent, or do a meatless day once a week for some other reason? If so, what is your family’s favorite meatless meal?
Happy Friday! Have a great weekend.
P.S. I added that recipe I promised to the “Cookbook winner” blog entry below. It’s for Buffalo Chip Cookies, which contain all kinds of goodness, including chocolate, oats and cornflakes!