Michelle Bennett has two important rules when it comes to hiring for her Roanoke coffee shops.
“I am very much a believer in paying for the expertise,” she said. “I also hire people who can smile and make conversation at 7 o’clock in the morning. And that’s not me.”
Bennett, who owns CUPS Coffee & Tea in Grandin Village, recently opened a second coffee shop on Brambleton Avenue called CUPS A-GO-GO. Quality is important to her when it comes to the beans, but she said she doesn’t want the food to be an afterthought.
That’s why she put rule No. 1 into action when she hired Alexis Hinchey, 48, to lead the Brambleton kitchen, which will produce food for both shops. Hinchey and her husband used to own a popular Grandin Village cafe and gift shop called Kneadful Things, and when it closed in early 2007, regulars “went into deep mourning,” as Bennett put it.
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