Some restaurants in Roanoke offer fine dining with wine, some focus on a specialty such as vegetarian cuisine, and others serve up fried bar food.
When the dinner hour shifts into the late-night cocktail hour, customers can dance at clubs, watch sports or smoke cigars.
Any one of these concepts would be a worthy and challenging undertaking for an entrepreneur, but at 202 Market in Roanoke, they are doing all of the above — and then some.
Since it opened in April 2007, 202 Market has been a chameleon, changing its skin every so often to match what physician/owner Steve Rosenoff and his staff feel is in demand.
Now, the 5-year-old establishment has expanded again, adding a sports and cigar bar on the ground floor that opens onto a charming patio on Kirk Avenue and offers smoking patrons a place to puff in peace. Upstairs, Rosenoff is adding more space for events and private parties.
All of this has led me to wonder what I’ve pondered in the past: How do so many small restaurants with fairly simple concepts come and go while 202 Market, with about 13,000 square feet and a seemingly amorphous identity, marches on?
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Click these links to see 202 Market chef Meghan Gill’s recipes: