The Roanoke coffee shop CUPS A-GO-GO has closed just four months after it opened on Brambleton Avenue. Tuesday was its last day in business.
“Costs are high and I tried my hardest,” said owner Michelle Bennett.
Bennett, who also owns CUPS Coffee & Tea in Grandin Village, which opened in 2010, said her original coffee shop will remain open. She said one of the reasons she decided to close CUPS A-GO-GO was because she could not risk letting it pull the Grandin Road shop under.
“CUPS deserves my time and attention,” she said. “It wasn’t getting enough of it.”
She said she thought she had enough money to keep the new shop open long enough for it to attract a firm base of regulars, but she did not. She noted that the increased price of food, as well as a surcharge on deliveries because of high gas prices, contributed to the closure.
CUPS A-GO-GO cook Alexis Hinchey is still working for Bennett, mostly doing catering. They will continue to offer catering services. Coffee roaster Chris Spoon will also remain on board, Bennett said.
When she announced the closure on the CUPS Coffee & Tea Facebook page Monday morning, Bennett wrote: “CUPS on Grandin Rd. is still here and plans to see your babies graduate from college. Come see us soon.”
That shop is open seven days a week from 7 a.m. to 10 p.m.