Rob and Lisa Lusk, the owners of Bubblecake cupcake shop in Roanoke, are opening a location at Village Square, a strip mall on Peppers Ferry Road in Christiansburg. Rob Lusk said they hope to open the place by the end of August.
The New River Valley location will be the third for the Lusks, who also own Bubblecakes in South Roanoke and Southwest Roanoke County. The first shop, on Crystal Spring Avenue in Roanoke, opened in 2009. A location on Electric Road near Brambleton Avenue opened two years later.
Rob Lusk said they chose Christiansburg because it was centrally located in the NRV and within easy driving distance from Radford and Blacksburg. He said Village Square was a great location because it’ll be easy for customers to park and the landlord, Robert Fralin, has been very accommodating. Fralin’s a contractor who is going to help the Lusks outfit the space — that’s one reason they think they’ll be able to open so quickly.
The new Bubblecake, like the other locations, will sell creative cupcakes and candy.