A cash mob is when a group of people descend on a particular business on a predetermined day to make purchases, thus pumping money into the business.
The Roanoke Community Garden Association is a non-profit organization that operates community gardens on donated plots of land in the city. Since its creation in 2007, the association has started several permanent gardens, serves hundreds of residents and teaches young people how to grow food. In short, it is an amazing organization.
501 Speakeasy is a new restaurant and cafe located at the corner of 5th Street and Campbell Avenue in Roanoke. The restaurant serves small plates and tapas, salads, sandwiches, breakfast items and coffee drinks. I recently had the grilled veggie sandwich on Bread Craft focaccia bread (served with a side salad for $6.75) and broke my personal rule to always take half of my sandwich home. The whole sandwich was in my belly before I left the restaurant.
What do you get when you put all three of these things together? A great opportunity to support a worthy organization while also checking out an interesting new restaurant.
A cash mob will take place at 501 Speakeasy on Tuesday, July 23 from 6:30 a.m. to 10 p.m. Ten percent of the proceeds from the entire day will be donated to the RCGA. I think this is what people generally call a “win-win,” so consider heading up to 501 Speakeasy on Tuesday.