La De Da in downtown Roanoke is known for its creative window displays. Even outside the holiday season, the flirty styling of their displays makes their hippie-chic clothing appear as if lifted by breezes or the twirl of a toe.
During the holidays, they get more imaginative. Last year, they had a papier mache snow fairy; the year before, a mermaid made from magnolia leaves.
But this dress made entirely of candy? This has to be one of the coolest window displays I’ve ever seen in Roanoke.
Store owner Carole Hughes said the candy dress was the idea of employee Rachel Kidd. Kidd, Hughes and a third employee, Sonya Chappelear, did the work. Hughes said the base is a fixed model covered in chicken wire and mesh. The candy was then glued on using a hot glue gun.
Hughes purchased the candy on the Internet and at The Candy Store on Campbell Avenue. She estimates that there are about 15 different kinds of candy, including mints, gumballs, Skittles, gum drops and licorice strips. She didn’t begin to guess how many individual pieces of candy were used to cover the form, but she does know it took over 100 (wo)man hours to finish it.
A combination of fashion and sugar? What’s NOT to like? Apparently not much, as Hughes said they have gotten attention from other local media, lots of likes on their Facebook page, and plenty of passers-by stopping to gawk and take pictures.
Unfortunately, since the candy was glued on, it is no longer edible. My hopes that it could at least be licked were dashed when Hughes told me it is also covered in shellac.
Oh well, I didn’t need those extra calories anyway. It’s enough of a treat to simply stand and gaze at all that colorful candy. If you’d like to see this in person, consider checking it out during one of downtown Roanoke’s upcoming Dickens of a Christmas events. Dickens happens the next three Fridays in a row.