Just the other day, I was telling my friend that I miss the good old days when you knew whether or not you’d won something as soon as you twisted the lid off a product.
When my grandfather owned his country store in Goshen, I used to pop the top off Coke bottles and find out if I’d won a free Coke or something just by looking under the top.
These days, all you get is something like LJK9BF7V. Maybe that means I won a brand new Corvette, but I’m too lazy to go online or call or do whatever it is I’m supposed to do to decipher the code.
Now I’m starting to sound a lot like my co-worker, Kevin Kittredge. Maybe I should give him this topic for his next “Grrrrrr!” column.
There is a point to all this whining, though — I just got the coolest e-mail from the folks over at Duke’s mayonnaise. This summer, they’re having an “Under the lid” promotion. All you have to do is remove the safety seal and look under the lid to find out if you’ve instantly won $100 in free groceries or a free 32-ounce jar of Duke’s mayo.
The cash would be awesome, but I would be tickled pink to just win a free jar of Duke’s. Lots of Southern cooks swear by Duke’s mayonnaise and wouldn’t use any other brand (I’m betting that Edna Lewis did NOT use Hellman’s). So while we’re all planning our macaroni salad, potato salad, deviled eggs and other mayonnaisey dishes for Fourth of July cookouts, maybe we should sneak a peek under that lid!
Photo source: www.dukesmayo.com