January 18, 2008I have seen it allI was checking out the official Web site for "Idol," and came across this press release, which was announced Thursday. LYRIX, a rock n' roll apparel line designed for girls ages 7-16 and driven by popular song lyrics, will debut the "American Idol" collection, which includes tees, denim skirts, jackets and vests, velour hoodies and sweat pants retailing between $24 and $58. LYRIX t-shirts will draw inspiration from classic pop and R&B hits performed on "American Idol," such as "A Moment Like This," "Respect," "You Had a Bad Day" and "Girls Just Wanna Have Fun." "'American Idol,' which garners 60 million viewers each week, is the most powerful and iconic music brand in popular culture today. Synonymous with great music and great fashion, it's the perfect tie-in for our creative concept," said Hanna Rochelle Schmieder, President of Lyric Culture. "Now, girls worldwide can dress like an Idol and express themselves through their favorite songs with the LYRIX line." That last line kills me. How do you express yourself through songs with clothes? Anything is possible in the "Idol" universe, I guess. Check out the clothes at shoplyrix.com |
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