With a $10,000 grant the Boys & Girls Club of Southwest Virginia will start a new wellness program aimed at teaching children healthy eating habits, the importance of positive relationships and the need for physical activity.
The grant, which is from Anthem Blue Cross and Blue Shield Foundation, will launch the Triple Play wellness program at the Roanoke-based club.
In addition to funding the program in Roanoke, Anthem gave money to the Boys & Girls Clubs in Bristol, Norfolk and Winchester for Triple Pay programs.
Triple Play was developed to take on the rising childhood obesity rates in the country by teaching children to care for their mind, body and soul, according to a news release about the recent grants.
“Changes in eating habits and lifestyles have resulted in a generation of kids and teens that are less healthy than their parents were at the same age,” said Dr. Jay Schukman, chief medical director of Anthem Blue Cross and Blue Shield, in the release. “We’re out to change that, and through the Triple Play program we’re helping kids learn how fun it can be to live healthy, active lifestyles.”
The recent grants are part of a three-year, $5 million commitment Anthem’s parent company foundation made to Boys & Girls Clubs of America.