As a steady rain sets in on Roanoke’s Pride in the Park festival, Robin Davis hunkers under a tent and prepares for the work ahead.
Davis takes brochures about health insurance and the Affordable Care Act from a cardboard box. She places them in giveaway plastic cups and arranges them on a table, bouquets of information to catch the eyes of passers-by.
Soon enough, a woman attending the gay pride festival stops to talk. “I’m really confused,” she says, about the new federal law that requires everyone to have health insurance.
Davis explains the insurance marketplace, where federally subsidized plans will soon be available for sale, and hands the woman some literature on how to enroll.
“If you get lost in the process, call me,” she says.
People like Davis are on the front lines of a national effort to educate the public about the Patient Protection and Affordable Care Act, a complex set of rules and regulations perhaps best known as Obamacare.
Funded by federal grants, the so-called navigators and certified application counselors will be helping those who don’t have insurance find ways to get it, as the law prescribes.