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Another volley fired in the 2012 ad wars

Need any more evidence that Virginia will be a battleground state in next year’s presidential race?

Crossroads GPS, the conservative advocacy group founded in part by Karl Rove, is spending $7 million in advertising on two weeks’ worth of ads to begin running today on cable and network stations in eleven states and ten key House districts, including Virginia.

This is part of a $20 million campaign that started late last month. Between this campaign — and another ad campaign designed to counter it — we expect to be neck-deep in political ads through Election Day, 2012.

The full news release from Crossroads GPS follows the jump:

Crossroads GPS launches new TV ad in Virginia calling for spending restraint in national debt debate

New ads on national cable and in key states and districts, including Virginia, focus on President Obama and Congress in lead-up to debt-cutting votes.

WASHINGTON – Today, Crossroads Grassroots Policy Strategies (Crossroads GPS) launched the second phase of its $20 million advocacy campaign on runaway government spending and debt. New TV spots with a total of $7 million in advertising buys begin running today and into next week on national cable and network stations in eleven states and ten key House districts.

The new national ad, “Wake Up” will run in rotation as both a :60 and :30 spot on national cable networks, as well as on broadcast TV stations in Virginia, Nevada, Colorado, Iowa, New Mexico, and North Carolina, and will be backed up with significant internet advertising. A total of $585,930 will be spent on network TV and the Internet in Virginia over two weeks.

The total dedicated to the effort, on national cable, local network affiliates, targeted internet ads, and production totals more than $7 million over two weeks.

“As the debt limit negotiations heat up, we need to counter the power of the President’s bully pulpit and make sure Americans are getting the facts,” said Steven Law, president of Crossroads GPS. “President Obama and his congressional allies have already wasted hundreds of billions of our tax dollars, and we need to send them the message that they don’t deserve another penny in taxes.”

The new ad can be viewed here, with the :30 version here.

The new spot is part of a summer long, $20 million effort Crossroads GPS to urge decisive action by Congress to cut spending and the national debt and start rebuilding the nation’s economy.

Crossroads GPS is a policy and grassroots advocacy organization that is committed to educating, equipping and mobilizing millions of American citizens to take action on the critical economic and legislative issues that will shape our nation’s future in the years ahead.

Join the conversation [ADD A COMMENT]

5 COMMENTS

  1. Sandi Saunders | July 8, 2011 at 12:31 pm

    So you “make sure Americans are getting the facts” by giving them propaganda and lies while conveniently leaving out your own part in creating this debacle? How very patriotic. There is a reason no one wakes up every morning and says ‘we need more America haters like Karl Rove’.

  2. Cold n P | July 8, 2011 at 10:23 pm

    The politics of fear proudly on display.

  3. Jack Mcguire | July 9, 2011 at 2:45 pm

    Everything in this ad is true.And really quite mellow compared to what is coming.

  4. Henry | July 10, 2011 at 8:01 am

    Democrats don’t want to hear about their addiction to spending that put us into this Depression. Since the Democrat media won’t talk about it, people have to take out ads.

  5. Sandi Saunders | July 11, 2011 at 11:49 am

    Wow Henry, you are on a tear…

    I think the media has done a fine job of pointing out the Republican spending and the devastating effects of that Republican spending even after they cut taxes twice and promised to put Congress in a straitjacket so they could not spend more. Lies and the lying liars who tell them have always been in the news and anyone have conscious knows that the spending in the last decade was not Democrats and not the reason for this recession. It was a bipartisan effort at the very worst but there is no escape for the Republicans who more than did their part. You just don’t like that the Dems spend money on people and the Repbs spend money on wealth and power, but they BOTH spend money even when they promise they won’t!

    Did you forget you have your own media now? Even if the “Democrat media” was telling lies for their party bosses, you have the largest (and most dishonest as luck would have it) mouthpieces on earth screaming daily to all who will listen how bad we are, how dishonest we are, how awful our leadership is. So crying about media coverage is more than a little disingenuous, not to mention flat out not true.

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About this blog

The Blue Ridge Caucus is written by Roanoke Times newsroom staffers including Dave Ress, Chase Purdy and Dwayne Yancey. The blog covers all things politics, especially west of Virginia’s capitol, with historical perspective on issue and positions, and money and campaign finance.

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