Need any more evidence that Virginia will be a battleground state in next year’s presidential race?
Crossroads GPS, the conservative advocacy group founded in part by Karl Rove, is spending $7 million in advertising on two weeks’ worth of ads to begin running today on cable and network stations in eleven states and ten key House districts, including Virginia.
This is part of a $20 million campaign that started late last month. Between this campaign — and another ad campaign designed to counter it — we expect to be neck-deep in political ads through Election Day, 2012.
The full news release from Crossroads GPS follows the jump:
Crossroads GPS launches new TV ad in Virginia calling for spending restraint in national debt debate
New ads on national cable and in key states and districts, including Virginia, focus on President Obama and Congress in lead-up to debt-cutting votes.
WASHINGTON – Today, Crossroads Grassroots Policy Strategies (Crossroads GPS) launched the second phase of its $20 million advocacy campaign on runaway government spending and debt. New TV spots with a total of $7 million in advertising buys begin running today and into next week on national cable and network stations in eleven states and ten key House districts.
The new national ad, “Wake Up” will run in rotation as both a :60 and :30 spot on national cable networks, as well as on broadcast TV stations in Virginia, Nevada, Colorado, Iowa, New Mexico, and North Carolina, and will be backed up with significant internet advertising. A total of $585,930 will be spent on network TV and the Internet in Virginia over two weeks.
The total dedicated to the effort, on national cable, local network affiliates, targeted internet ads, and production totals more than $7 million over two weeks.
“As the debt limit negotiations heat up, we need to counter the power of the President’s bully pulpit and make sure Americans are getting the facts,” said Steven Law, president of Crossroads GPS. “President Obama and his congressional allies have already wasted hundreds of billions of our tax dollars, and we need to send them the message that they don’t deserve another penny in taxes.”
The new spot is part of a summer long, $20 million effort Crossroads GPS to urge decisive action by Congress to cut spending and the national debt and start rebuilding the nation’s economy.
Crossroads GPS is a policy and grassroots advocacy organization that is committed to educating, equipping and mobilizing millions of American citizens to take action on the critical economic and legislative issues that will shape our nation’s future in the years ahead.