A new television as from President Barack Obama’s re-election campaign is part of an apparent effort to pivot to a new message — attacking Republican Mitt Romney’s record as governor of Massachusetts. The ad, called “Heard It Before,” is airing in Virginia and the swing states of Colorado, Florida, Iowa, North Carolina, New Hampshire, Nevada, Ohio and Pennsylvania.

If that list sounds familiar, those are the nine hot states for television ad buys that Mason Adams mentioned in an earlier post today.

The Romney camp had a swift email rebuttal to the new Obama ad this morning, arguing that the president is trying to deflect attention from the dismal May jobs report released Friday.

“Having abandoned ‘Hope and Change,’ the Obama campaign only ‘Hopes to Change the Subject’ from an abysmal jobs report,” Romney spokesman Curt Cashour said. “We’re happy to compare the 4.7% unemployment rate Mitt Romney achieved in Massachusetts to President Obama’s weak record any day. President Obama’s policies have failed to get Americans back to work – it’s time for a president who has worked in the real world economy and understands how to get this economy moving again.”

– Michael Sluss