We see lots of political mailings each year and after awhile, they all tend to blur together. Candidate talks to workers, who look on intently. Candidate talks to law enforcement officers, who look on intent. Candidate smiles, while opponent glowers. So many of these are cookie-cutter, cut-and-paste jobs.
But every now and then, a mailing comes that really catches our eye for its creativity. Today, it’s a mailing from Americans for Tax Reform, a conservative group.
Check out the front — with the little girl racing to get away from the train bearing down on her:
But wait! It gets better! Turn the mailing over and . . . look who’s running the train!
And if that photo manipulation wasn’t enough to make the point, check out the Chinese flag stuck in the tracks. Several people I’ve shown this to also commented that the train conductor’s hat looks vaugely communistic. One colleague felt it had “a North Korean feel” to it.
When Mason Adams showed me this mailing, I couldn’t help but think of two things.
The little girl reminded me of the infamous “Daisy” commercial that the Democrats ran in 1964 on behalf of Lyndon Johnson against Barry Goldwater. That commercial was so, um, explosive, that it only ran once — but it still held up as one of the most famous (and perhaps effective) negative ads ever:
Secondly, the image of Obama as the conductor of the runaway train reminded me of the 2010 thriller, “Unstoppable,” based (loosely) on a true story about a runaway train:
– Dwayne Yancey