A national gun control organization is targeting select media markets — including Roanoke — with a new television ad calling for federal action to reduce gun violence.
The ad is sponsored by Mayors Against Illegal Guns, a national group headed by New York City Mayor Michael Bloomberg. It features Roxanna Green, whose 9-year-old daughter was killed in the 2011 shootings in Tucson, Ariz., that also left U.S. Rep. Gabrielle Giffords critically wounded. The 30-second spot opens with a scene from last month’s mass shooting at Sandy Hook Elementary School in Newtown, Conn., where 20 children and six adults were killed.
The ad will air on cable systems in the Washington, D.C. market and in targeted media markets where mass shootings have occurred. Those markets are Roanoke, Tucson, Denver, Colo., Waco, Tex., Binghamton, N.Y., and Milwaukee, Wis. The ad will air through Jan. 14.
“How many more children must die before Washington does something to end our gun violence problem?” Bloomberg said in a news release. “We need political leaders to hear Roxanna loud and clear: we cannot wait any longer for you to do something about gun violence. Another child should not have to die.”
– Michael Sluss