The BRITE way to make a good impression.
Bouquets of kudos are due Lamar Outdoor Advertising for continuing to sponsor landscaping at Interstate581 interchanges with Orange Avenue. It’s a bright spot along the concrete artery through Roanoke.
Lamar and Oakey’s Funeral Service & Crematory (which sponsors a spot off the Hershberger Road interchange) are the only firms that participate in the Beautify Roanoke Interchanges Through Enhancement program, or BRITE, as it’s known in acronym-speak. The city’s image would brighten if others could find it in their budgets to participate.