Better ways to spend $27 million
Candidates and PACs spent that amount driving the region crazy with television ads.
Television stations in the Roanoke-Lynchburg market took in $27 million from political ads this year. Let that sink in for a minute — $27 million.
We do not begrudge our media brethren in broadcast their windfall. Advertising pays the bills. Cameras, remote trucks and satellite uplinks are not free.
Continue reading this editorial.
(Note: This editorial has been corrected. View the original for details.)



I wonder how much advertising money the RT reaped this past election. I have very clear recollections of political advertising on this site alone. I trust some of this revenue will find its way into the coffers of the Good Neighbor Fund.
Do more research. Salem’s budget is about 6 times $27M, but your point is taken.
@2 We will correct this. Thanks.
I fail to (or thouroughly?) understand your point.
The RTEB is opining how private individuals & groups should spend their money (express their political opinions)….en lieu of being taxed for the “greater benifit”?
(While expressing political opinions)?
thoroughly