By Robert M. Davis
ESPN TV contracts, clothing apparel, ticket sales, etc. There are countless revenue-generating sources from which collegiate athletics derive operational budgets. As much money as college athletic programs produce, there are also substantial costs associated with running these programs.
When expenses are greater than revenue, this results in what is known as a budget shortfall. Each of Virginia’s public colleges and universities operated athletic programs with a deficit in 2011 (most recent data available), according to a database of college athletic finances produced by USAToday. Despite all available resources, costs are greater than revenues.
Davis is a master of public administration graduate from the Center for Public Administration and Policy at Virginia Tech.