August 31, 2007Cancer fight shifts to a campaign for health care reformFor Tuesday: The American Cancer Society plans to spend all of its $15 million advertising budget this year on ads that target the need for expanded access to health care. Some people might find the cost excessive and the money better spent on providing free mammograms and colonoscopies. But an ad campaign that acknowledges the nation's greatest hope of winning the fight against cancer is fixing its health care system, is money well spent. |
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August 31, 2007
Cancer fight shifts to a campaign for health care reform
For Tuesday: The American Cancer Society plans to spend all of its $15 million advertising budget this year on ads that target the need for expanded access to health care. Some people might find the cost excessive and the money better spent on providing free mammograms and colonoscopies. But an ad campaign that acknowledges the nation's greatest hope of winning the fight against cancer is fixing its health care system, is money well spent.

Comments
[August 31, 2007 3:59 PM]
BUDMULE MUFFINS!!!! people give to the ACS in hopes of finding better treatments and cures for various types of cancer.
[September 4, 2007 4:37 PM]
LTaylorWithout universal health care, many Americans won't be able to afford the better treatments and cures.
[September 4, 2007 6:04 PM]
Other JohnLTaylor, look at Canada...with universal health care, it won't matter. People with cancer will die before they can obtain treatment. It's rampant with the Canadian system, hence why so many of their cancer patients seek treatment in the U.S. Now I ask, is our system better, even with it's obvious flaws? You bet it is.
[September 4, 2007 6:37 PM]
C RamseyIf they spend the entire amount on ads rather than, as the article suggests, free diagnostic procedures, it may not matter that someone has no health care. They won't know they have the disease until its too late to treat.
[September 5, 2007 7:14 AM]
Other JohnAfter looking at this a tad closer, they are spending the advertising budget, meaning it's already been set aside for advertising. What I would want to know is if the $15 million for ads is the same, smaller, or larger than they have spent in past years. If it's in line with what they normally do and does not cut from their normal screenings and programs, what's the big deal...other than they may be pushing for a health care system that would inadvertantly kill some of the folks they are supposed to be helping?