2008.04.11
Riffs: Pitchfork is now big in biz of music TV
The site is credited with boosting the careers of independent artists that include Sufjan Stevens, Arcade Fire, Grizzly Bear, Clap Your Hands And Say Yeah, Feist and other performers either ignored by or defiant toward major record labels.
If you haven't heard of any of those folks, I sympathize. Being over 30 stinks.
Now an established brand, Pitchfork is branching out in the biz. Site traffic hasn't been growing lately, the backlash against wimpy indie-rockers who make albums in their parents' basements has crested and other media, including other 'zines and satellite radio, have usurped some of Pitchfork's authority and coolness. It's also become lampoonable, which is what happens when you become a brand.
Read the column here.
