2008.06.24
Look under the lid!
Just the other day, I was telling my friend that I miss the good old days when you knew whether or not you'd won something as soon as you twisted the lid off a product.
When my grandfather owned his country store in Goshen, I used to pop the top off Coke bottles and find out if I'd won a free Coke or something just by looking under the top.
These days, all you get is something like LJK9BF7V. Maybe that means I won a brand new Corvette, but I'm too lazy to go online or call or do whatever it is I'm supposed to do to decipher the code.
Now I'm starting to sound a lot like my co-worker, Kevin Kittredge. Maybe I should give him this topic for his next "Grrrrrr!" column.
There is a point to all this whining, though -- I just got the coolest e-mail from the folks over at Duke's mayonnaise. This summer, they're having an "Under the lid" promotion. All you have to do is remove the safety seal and look under the lid to find out if you've instantly won $100 in free groceries or a free 32-ounce jar of Duke's mayo.
The cash would be awesome, but I would be tickled pink to just win a free jar of Duke's. Lots of Southern cooks swear by Duke's mayonnaise and wouldn't use any other brand (I'm betting that Edna Lewis did NOT use Hellman's). So while we're all planning our macaroni salad, potato salad, deviled eggs and other mayonnaisey dishes for Fourth of July cookouts, maybe we should sneak a peek under that lid!
Photo source: www.dukesmayo.com
Kraft real mayonnaise or nothing at all. No substitutes.
Comment by Nona — June 24, 2008 @ 12:51 pm
Hey Lindsey, hopefully everyone will buy the mayonnaise before they look under the lid! Nothing stinks more than a bunch of open mayo jars sitting on the grocery shelf!
Comment by Greg — June 24, 2008 @ 1:08 pm
What? What?!! An added reward to making potato salad (besides the actual salad)? What a great treat!!
This may tip the scales in favor of Duke's on my next trip to the grocery store.
Comment by Amy Hanek — June 24, 2008 @ 3:00 pm
lol i just posted my FAVORITE potato salad recipe using NONE other than Duke's mayo. It's the only mayo that will EVER be in our house! We love it!!
Comment by carrie — June 24, 2008 @ 4:15 pm
I miss those good old days when you just looked under the cap to see what you won. I hate the codes thing they do now. They do it because it's win win for them. To put the code in to find out what you have won they require you to give your name and address. So they then get to send you junk mail. We just know we need more trees cut down more trash in our landfills!! Then if you are like me you don't bother so then they don't give out those free drinks I use to get.
Comment by Mike D — June 24, 2008 @ 7:20 pm