2008.02.07
What Virginia drinks
UPDATE: Today (Friday), Matt tried out a different look at alcohol sales in Virginia. Instead of ranking it by dollars, he ranked it by volume. He had to use the 2006 numbers because he didn't have the 2007 numbers by volume yet. But the results are striking: Apparently, Virginians love their cheap vodka! Hit the first link below to see.
Check out Matt Chittum's blog, Datasphere, today for a fascinating look at Virginians' favorite liquors.
Matt took the 2007 figures from the Virginia Department of Alcoholic Beverage Control and broke it down into a nifty bubble graph. The result? It appears that Virginians bought more Jack Daniels last year than any other distilled liquor.
What? You mean Jim Beam didn't come in at No. 1? Even after they recently celebrated their 11 millionth barrel?
I might be responsible for one of those barrels. But I digress.
According to the ABC data, Jim Beam came in second, followed closely by Grey Goose, Seagram's Crown Royal and Absolut.
Check out the graph and let me know what you think.







