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New River Notebook

First & Main to give away $10,000 on Black Friday

What's better than a $600 IRS stimulus check? Maybe it's $10,000 in cash flung from a helicopter in Blacksburg on Black Friday.

The cash drop will coincide with the grand opening of the retail center along South Main Street on Nov. 28, 2008, representatives of First & Main have announced.

According to a news release, 10,000 $1 bills will be dropped from a helicopter over the shopping center at 10 a.m. The serial numbers of hundreds of the bills have been assigned to various prizes donated by local businesses. Those who collect the money may then visit retailers to check if they've won.

Stores began opening in the center in October. Several more are still under construction. A ribbon cutting is scheduled for Saturday (Nov. 22).

The following retailers are scheduled to be open on Nov. 28: Ann Taylor Loft, Blue Ridge Mountain Sports, Book-A-Million, Chocolate Spike, CLIX, Coldwater Creek, Elderberry’s, Henebry’s, Hibbett Sports, JoS. A. Bank, Leather Hous, Maggie Moo’s, On A Whim, Rack Room Shoes, Replay, Sake House of Japan, Sports Clips, Steger Creek, Talbot’s and Wireless Zone.

Similar cash drops have been reported across the country in recent years. Two Michigan children were injured in 2006 during a scramble for $1,000 dropped from a helicopter in conjunction with a minor league baseball game.

Police swarmed the area around Wall Street and arrested one person in 2002 when members of an unknown group protesting greed, homelessness and poverty dropped thousands of dollars in coins and paper money in the streets around the New York Stock Exchange.

-- Tonia Moxley

1 Comment »

  1. [...] plan to drop $10,000 in cash from a helicopter over the new First & Main retail center in Blacksburg has been [...]

    Pingback by First & Main helicopter cash drop canceled | New River Notebook — November 18, 2008 @ 3:15 pm

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