David Carr's Media Decoder blog at The New York Times brings us the news of a 24-year-old business school grad whose plan to reverse the fortunes of the newspaper industry is ... start a p.m. newspaper. Um. Hmm.
The afternoon World-News already had been combined with the morning Roanoke Times when I first set foot in the building here on Campbell Avenue, but a p.m. edition of The Roanoke Times & World-News remained in the weekday cycle for Roanoke Valley subscribers. A few years farther down a road of declining circulation, though, the newspaper killed it off.
Toward the end, I recall from my newsroom days, we gave it a push. No more scrambling for enterprise stories and news update to give the p.m. something fresh. Diehard p.m. readers didn't like the change, but - atypically for Roanoke - the brouhaha quickly died down. At least, that's the way I remember it.
Now Carr reports that this young fellow in Toronto has noticed "the afternoon represents an unmolested day part in the media cycle and presents a real business opportunity." Must send memo to publisher asap.