2007.10.29
Scary marketing
In case it has slipped your mind, Halloween is on Wednesday, and it’s one of the largest holidays for spending of the year. The National Retail Federation reports that the average person will spend $64.82 this year on Halloween costumes and decorations, up from $59.06 last year.
And retailers are playing on the creepiness of the holiday in advertisements.
Check out a story in The New York Times about how stores’ marketing campaigns use scary scenes and ghoulish images to draw consumers. This is a contrast from the years immediately following Sept. 11 when campaigns were more light-hearted at this time of year.
Does scary marketing entice you to buy more or less?
