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The Storefront

A gift for you, a gift for me

Four days until Christmas, and you're likely finishing up shopping or preparing for holiday gatherings.

Perhaps you're also thinking about how great you’d look in a red sweater, now 50 percent off, or watching football games next week on a shiny--and discounted--flat screen television?

Some retail analysts attributed strong November sales, which rose 5.1 percent from last year, not only to people who have bought gifts for others but to those who bought themselves a gift as well.

“The consumers take advantage of these holiday promotional offers to spend additional things on themselves,” said Phil Rist, with BIG Research, an Ohio firm, during a briefing about holiday sales last week with the National Retail Federation.

The NRF actually breaks out the amount of money that the average person spends self-shopping each holiday. In 2006, the average person spent $99.22 on themselves, the group reported.

What about you?

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    The Storefront blog covers news on the retail, shopping and real estate industries in Southwest Virginia, as reported by Jenny Boone. Read more about her.

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