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The Storefront

Hotel Roanoke rehab

If you’re considering a stay at the Hotel Roanoke & Conference Center, keep in mind that the hotel has begun the second phase of a complete makeover to its rooms and some common areas.

But the only change you may notice with this $6.5 million renovation is a heightened room rate on dates when demand is large.

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Last year, the Hotel Roanoke began its first total guest room facelift to bring in modern designs, though some historic qualities fitting with its English Tudor look will remain.

In the first makeover phase of 150 rooms, which was complete in May, the hotel did everything from installing black granite countertops in bathrooms to bringing in flat screens televisions and beds with at least five pillows propped up against headboards.

In the second phase, the hotel is renovating 180 rooms, suites and corridors. About 75 rooms will be out of service at a time until April, when the makeover is complete.

The reduced availability of rooms could drive up room rates, if demand is strong for certain dates, according to Michael Quonce, who is public relations and advertising manager for the Hotel Roanoke.

But nightly rates at the hotel have increased this year, mostly in the line with the lodging market, he said. Rates range from $119 to $219.

Photo by Eric Brady, Roanoke Times photographer

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    The Storefront blog covers news on the retail, shopping and real estate industries in Southwest Virginia, as reported by Jenny Boone. Read more about her.

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