2008.02.21
Downtown jeweler keeps 80-year niche
In the last few months, four retailers have moved out of downtown Roanoke or announced plans to do so. But at least one has stood the test of time. For 80 years, Frank L. Moose Jewelers has remained at its original location on First Street in downtown Roanoke.
This jewelry store and Davidson’s, a men’s clothing store on Jefferson Street, are some of the few long-time downtown retailers.
Through the years, retail has moved to mega enclosed malls and suburban strip centers. Downtowns across the country haven’t attracted the groups of shoppers, nor the retailers, that they once did. My grandmother, who lives in Augusta County, often talks of her shopping trips in downtown Staunton, where department stores once lined some streets. They've all moved to the mall.
More recently in downtown Roanoke, some retailers have complained about a lack of parking for customers. They’re also concerned that parking will be further squeezed if city officials turn more streets into two-way thoroughfares.
Retailers like Frank L. Moose are survivors. The store was founded in 1928 by Frank L. Moose himself. Moose is the grandfather of the current owner, Geoff Jennings, who got started in the business in 1972.
Next week, if you’re in the mood for celebrating, Frank L. Moose is having some 80th anniversary festivities. On Feb. 28, there will be food, door prizes and designer jewelry for sale.
And all in-stock merchandise is discounted this month.
I'm a fan of downtowns, because most seem to have their own personalities. I also like to stroll the streets and take in the sounds of people and commerce all around.
What are your thoughts on downtown shopping?





