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The Storefront

Mill Mountain makes its move

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Mill Mountain Coffee & Tea’s flagship shop moved across Campbell Avenue today, opening up in the former space of an antique shop. This is the first time that the Roanoke Valley-based coffee retailer has shifted its original shop in downtown Roanoke, which opened in 1990.

The new space at 117 Campbell Ave. is neat and larger. Seating stretches all the way to the back, in addition to tables near the front door and short bars at each of the two front windows. Some of the walls are exposed brick, while the rest of the shop is painted in a dark red shade. Star figures decorate the walls.

There are not yet tables set up at a brick patio outside the back door.

The menu is largely the same, though according to a sign posted inside, not everything will be served this week while employees are settling in. I did notice that prices have increased for some coffee and milk-based beverages. For example, a chai latte, which normally is $2.88 with tax, was more than $3 today.

Other locations followed after Johnson opened the first Mill Mountain at 112 Campbell Ave. There are three other Mill Mountains in the Roanoke Valley, and one in Richmond.

1 Comment »

  1. I have walked by the new location a few times during its construction and it looks a lot more spacious. Any word on what may be moving into their old location downtown?

    Go Hoos!

    Comment by Bryan — May 30, 2008 @ 10:57 am

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    The Storefront blog covers news on the retail, shopping and real estate industries in Southwest Virginia, as reported by Jenny Boone. Read more about her.

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