If the economy is impacting the pace of holiday shopping, it was not obvious today in the wee morning hours of the annual kickoff to the Christmas shopping season in the Roanoke Valley. In fact, some people told me that the Black Friday doorbuster deals were more important than ever this year.
At least 50 people lined up outside the doors of the Disney Store at Valley View Mall, which opened at 3:30 a.m. It was one of the first local stores to open, with a string of others following at 5 a.m., including Best Buy, Toys R Us and Home Depot.
The line of eager shoppers waiting for Best Buy’s doors to open stretched nearly to PetsMart by 4:30 a.m. Store manager, Rick Chappelear, said the line was as long as last year, though this year, people did not line up as early.
The first people in line arrived at 6 a.m. on Thanksgiving Day.
Inside Target, particularly in the electronics and toy departments, there was barely room to move between aisles as consumers on a mission for bargains pushed and pulled their red shopping carts.
And in the first four minutes that Valley View Mall’s customer service department opened at 5 a.m., the mall gave away 200 goodies bags filled with treats, including a $300 mall gift certificate. That’s much faster than last year, said Ashley Likens, the mall's marketing manager. Last year, customer service associates had to remind shoppers about the giveaways.
“People really wanted that deal" this year, Likens said.
Gretchen Goodwin of Raleigh, N.C., has never before ventured before dawn for a Black Friday shopping spree. But this year, Goodwin, who was visiting her family in Vinton for Thanksgiving, was on a mission to buy a Guitar Hero III game bundle for her son. And she needed to find it cheaper than its regular $130 retail price.
At Best Buy today, she paid $80 for the game set.
“I wasn’t going to spend $130,” Goodwin said, while she waited in line with her purchase. “That’s $50 more than I can afford.”
After Best Buy, she was off to Kmart for other deals, such as a Craftsman’s tool table for her son. There the table is selling for $10 cheaper than its original price, Goodwin said.
At Target, Crystal English loaded up on toys for her son and several children whose names she chose from the Salvation Army’s Angel Tree.
Many of the toys that she purchased, including a Disney Pizar Cars toy, were discounted 50 percent or more.
Shopping on Black Friday “is going to help me out a lot financially this year,” said English of Roanoke.
Let me know how your Black Friday experience was today and share your assessment of the shopping crowds.