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The Storefront

New face in Kroger milk cases

Milk lovers , there's a new option for you in Kroger's dairy cases.

Shamrock Farms' single milk bottles are headed for Kroger stores in the Roanoke Valley. This Arizona-based company operates a family-owned dairy, producing traditional and organic milk.

The company is rolling out its product nationwide, landing in five markets initially, including Roanoke and Richmond, according to a news release

Shamrock Farms' milk, sold in Subway restaurants, only will be available in single-serve, 12-ounce varieties in local Kroger stores. The milk flavors include whole white and whole chocolate, and 2 percent white, chocolate, strawberry and vanilla.

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    The Storefront blog covers news on the retail, shopping and real estate industries in Southwest Virginia, as reported by Jenny Boone. Read more about her.

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