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The Storefront

Panera Bread pushing breakfast

Restaurant chains are battling for your breakfast dollars.

In the drive-thru line, across fast food counters and at casual, sit-down establishments, options for this morning meal have expanded in the past several years.

One quick-service chain, Panera Bread, plans to market some of its newer breakfast items next week. On Wednesday, arrive at a local Panera Bread restaurant, and you'll receive free cups of the bakery-cafe's new light and dark roast coffees. Also, there will be samples of three grilled breakfast sandwiches, which have been offered for awhile at Panera Bread, and the chain's new strawberry granola parfait.

The free breakfast day isn't only for your tasting pleasure. While at Panera Bread, you can donate to Panera Bread's Community Breadbox effort, which gives bread to charitable organizations involved in food distribution.

On Wednesday, Roanoke and New River valley Panera Breads plan to match customer donations for this cause, up to $250 per location.

Panera Bread has two restaurants in the Roanoke Valley and one in Christiansburg.

3 Comments »

  1. I love panera's breakfast offering, but they are certainly NOT good for you. They don't offer eggwhites only as an option which is unfortunate. I'm eager to try the Dunkin Dounts eggwhite flatbread if Blacksburg gets the promised DD at the First and Main Development.

    Comment by nicole09 — January 23, 2009 @ 9:34 am

  2. Dunkin Donuts egg white flatbread isnt very tasty. At panera you can get a whole grain bagel with low fat cream cheese that is a healthy option. I would imagine pairing it up with the new strawberry parfait wouldnt be too bad. I am a panera fan but their prices just like everyone elses have inched up over the past year. Too much for me.

    Comment by JT — January 24, 2009 @ 12:28 pm

  3. I wish they would offer drive-by service, like many others, I'm on the go all the time.

    Comment by Don — January 24, 2009 @ 11:25 pm

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    The Storefront blog covers news on the retail, shopping and real estate industries in Southwest Virginia, as reported by Jenny Boone. Read more about her.

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